1.INTRODUCTION

Graff Diamonds Limited (referred to as “Graff”, "we", "us" or "our") is committed to protecting your privacy. This Cookie Notice explains what cookies are, what types of cookies are placed on your device when you visit our website and how we use them. Please see our Privacy Notice for further information on how we process your personal information.

2.WHAT ARE COOKIES?

Cookies are small text files that are sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated 

unique number or other identifier. A cookie also may contain information about your device, such as user settings, browsing history and activities conducted while using our services.

3.WHO CAN DROP COOKIES?

(a) First-party cookies

First-party cookies are placed on your device directly by us. For example, we use first-party cookies to adapt our website to your browser’s language preferences and to better understand your use of our website. 

(b) Third-Party Cookies 

Third-party cookies are placed on your device by our partners and service providers. For example, we use third-party cookies to deliver adverts more relevant to you and your interests.

4.HOW LONG DOES A COOKIE STAY ON MY DEVICE?

(a) Session Cookies

There are session cookies and persistent cookies. Session cookies only last until you close your browser. We use session cookies for a variety of reasons, including to learn more about your use of our website during one single browser session and to help to use our website more efficiently. 

(b) Persistent Cookies 

Persistent cookies have a longer lifespan and aren’t automatically deleted when you close your browser. These types of cookies are primarily used to help you quickly sign-in to our website again and for analytical purposes.

5.

WHAT DO WE USE COOKIES FOR?

When you visit our website, we give you the opportunity to choose which optional cookies are set on your computer. Cookies that are necessary for functionality, security or accessibility are not optional cookies. 

Like most providers of online services, where we have your consent, we use cookies to provide, secure and improve our services, including by remembering your preferences, recognizing you when you visit our website and personalizing and tailoring ads to your interests. To accomplish these purposes, we also may link information from cookies with other personal information we hold about you.

The tables below explain the cookies we use and why.

5.1. Essential Cookies

Essential cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Cookie nameSourceExpiryPurpose
dwsid1st PartyCurrent sessionIdentifies the current browsing session.
sid1st PartyCurrent sessionIdentifies the current browsing session. The Salesforce Reference Architecture (SFRA) uses this to determine whether to display the cookie hint content asset. Only used by SFRA and by customizations.
dwsecuretoken_1st PartyCurrent sessionUsed with dwsid to secure the session through HTTPS.
Country1st PartyCurrent sessionStores the country of the user based on geo-location.
Language1st PartyCurrent sessionStores the language the user selects for the storefront.

5.2. Non-essential Cookies

5.2.1. Preference Cookies

Preference cookies enable a website to remember information that changes the way the website behaves or looks.

Cookie nameSourceExpiryPurpose
dwcustomer_1st Party180 daysIdentifies a registered shopper. Used only when the shopper selects Remember Me. (This is an optional website feature.)
dwsourcecode_1st PartyVaries from 0-999 daysStores the source code for campaign and affiliate tracking. You set the lifespan of this cookie for each source code in Business Manager

5.2.2. Statistics/Analytics Cookies

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information about the website traffic.

Cookie nameSourceExpiryPurpose
dwanonymous_1st Party180 daysRandom ID used to identify an unregistered shopper or a shopper who has not yet logged in independent of the session. For example, this is used to track basket and order activity and for analytics. It is not used for any activity that occurs after the shopper registers an account.
dwac_1st PartyCurrent sessionStores the following data for analytics purposes: Session ID, report suite name, shopper’s customer ID, source code group ID (encoded), currency mnemonic, and time zone.
dw_dnt1st PartyCurrent sessionControls client-side JavaScript for Commerce Cloud tracking features (Analytics, Einstein, and ActiveData). Commerce Cloud sets it with each page response.
dwpersonalization_1st Party180 daysTracks participation in A/B test groups for analytics purposes. If the shopper participated in a test, then the value is cleared when the shopper logs out.
_gat_UA1st PartySessionThese cookies collect information about how the user interacts with the website, for instance which pages are visited, if error messages are displayed. All the information these cookies collect is aggregated and therefore anonymous.
_ga1st Party2 YearsThese cookies collect information about how the user interacts with the website, for instance which pages are visited, if error messages are displayed. All the information these cookies collect is aggregated and therefore anonymous.
_gid1st Party1 DayThese cookies collect information about how the user interacts with the website, for instance which pages are visited, if error messages are displayed. All the information these cookies collect is aggregated and therefore anonymous.

5.2.3. Marketing Cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

Cookie nameSourceExpiryPurpose
NIDGoogle180 DaysThese cookies are used to deliver adverts more relevant to you and your interests.
PREFGoogle730 DaysThese cookies are used to deliver adverts more relevant to you and your interests.
MUIDBing13 MonthsThese cookies are used to deliver adverts more relevant to you and your interests.
frFacebook3 MonthsFacebook visitor recognition cookie.

6.HOW CAN YOU CONTROL AND DISABLE COOKIES?

Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu.

You also may be able to reset device identifiers by activating the appropriate setting on your mobile device. The procedure for managing device identifiers is slightly different for each device. 

You can check the specific steps in the help or settings menu of your particular device.The changes you make to your cookie preferences may make browsing our website a less satisfying experience. In some cases, you may even find yourself unable to use all or part of our site.

Opting out of advertising cookies does not mean you will not see adds – it means you won’t see personalized advertising from the companies that participate in the opt-out programs. Also, if you delete cookies on your device after you opted out, you will need to opt-out again.

7.WHAT HAPPENS IF I DISABLE COOKIES?

The changes you make to your cookie preferences may make browsing this website a less satisfying experience. In some cases, you may even find yourself unable to use particular features or parts of this website.

8.HOW TO CONTACT US?

If you have questions about this Cookie Notice, here’s how you can reach us:

• Email: data@graff.com 

• Postmail: 28-29 Albemarle Street, London, W1S 4JA