History & Heritage

CREATING DIAMOND HISTORY

Our story unfolds over six decades – driven by the pursuit of craft, a fixation with detail and a devotion to beauty. Since Laurence Graff OBE established our company in London in 1960, his fascination with the emotional power of gemstones has transformed Graff into a global hallmark of innovation, creativity and craftsmanship.

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Mr Laurence Graff OBE stands in front of a jewellery vault

Beginnings

THE ORIGINS OF AN EXCEPTIONAL LEGACY

Learn the remarkable story of Laurence Graff’s rise from jeweller’s apprentice to London’s ‘King of Diamonds’ and beyond.
Close up of diamond facets

Rarity

CRAFTING LEGENDS

Discover the stories behind the diamonds that made history.