This is Graff

WELCOME TO A FABULOUS WORLD

For over half a century our House has represented the rarest gemstones. Generations of the Graff family have employed their expertise and experience, personally selecting every stone and – uniquely among diamond houses – presiding over every step of its journey. No stage is bypassed. No shortcuts are taken. Only perfection matters.

Close up of famous diamonds in the hands of Mr Laurence Graff OBE

SOURCING

A search for hidden wonder

Discovering the most brilliant gem-quality diamnds demands an expedition deep into the earth, the most challenging treasure hunt imaginable. Day after day, our gemologists strive to uncover gemstones that equal or surpass the finest diamonds ever unearthed. Often many millions of years old, every Graff stone is responsibly mined and traceable to its source.
ANALYSIS

An interpreter of secrets


In the rough, a diamond has yet to reveal its secrets: it might become a cascade of small gems or a single, perfectly cut stone. Our gemologists can spend months exploring the possibilities. When they have determined the optimal cut – however ambitious it may be – the diamond’s fate is set.

“The House of Graff stands for the finest, the rarest and only the very best stones.”

— LAURENCE GRAFF
The Graff Venus diamond upon the diamond cutting wheel

Cutting & Polishing

An obsession with perfection


The task of our cutters and polishers requires astonishing dexterity, precision and patience. It is due to their skill and vision that Graff can unlock the hidden radiance of the world’s most magnificent gems. With limitless passion and the steadiest of hands, they bring each stone to life, unlocking its exceptional beauty, time after time.
Design

A vision of timeless beauty


Having the world’s most fabulous gems at our disposal gives our design atelier a unique opportunity to create extraordinary jewellery. Beyond the whims of fashion, our designs are known for their deceptive simplicity, their perfect balance and proportion, and their sensuous, feminine power.