Bridal Guides

THE GRAFF DIFFERENCE

Generations of the Graff family have devoted their expertise and experience to the creation of each Graff diamond. Find out what sets us apart.

A side view of a Graff Legacy setting diamond bridal engagement ring

The Graff Difference

DIAMONDS OF DISTINCTION


A member of the Graff family oversees every stage of a diamond’s journey, from the sourcing of the rough stone through to the cutting, polishing and final setting of each bridal jewel.
Three promise diamond engagement rings by Graff on a silk fabric

A Guide to Diamond Shapes

SELECTING YOUR PERFECT CUT


Browse our different diamond cuts and discover the silhouette that best captures your imagination.
A bride wearing Graff bridal collection diamond jewellery and engagement ring

The 4Cs

THE GRAFF STANDARD


Discover how cut, clarity, colour and carat weight contribute to your diamond’s beauty.